In 2023, I spearheaded a brand identity project for What iF We Productions, a theater production and experiential events planning company. The in-depth process began with research and discovery, analyzing competitors and the company’s own key differentiators, audience, and unique selling proposition. We then dug into their mission, vision, values, and brand personality to serve as the North Star to guide the company in all future decisions. These phases laid the groundwork for developing a visual identity that truly communicated what the production company stood for. Using the comprehensive brand guidelines kit that I developed, What iF We Productions has been able to carry forth their branding consistently, including creating their own website.