The Open Wing Alliance is a global coalition working to end the abuse of chickens worldwide. The Humane League initiated the collaboration in 2017; it now unites 82 member organizations from 63 countries. The logo shows a chicken’s wings breaking the bounds of a circle that encloses her, evoking the sense of spaciousness and freedom that the coalition is working towards for chickens who are currently caged.

• Brand identity // logo design

• Art direction (promotional materials)

• Design (social media campaigns, white papers, website, toolkits, templates)

• Manage global brand adherence & train member orgs