Background
TrailFork was a backpacking food company that created tasty, healthy food in compostable packaging. Inspired by the word play in the company’s name, I designed the TrailFork logo to bring together the great outdoors and the nourishing act of eating. As the Creative Director, I was also responsible for the entire brand’s look and feel—from website design to brand packaging, a majority of the product photography, and all other brand collateral.
Responsibilities
Brand identity // logo design
Creative direction
Market research
Design (website, social media, packaging, marketing materials)
Illustration style
Product photography
Other projects
