Background
In 2023, I co-led a full rebrand for Factory Farming Awareness Coalition that resulted in a complete new brand identity, including a new logo, updated messaging, and a fresh name. The results more accurately represent the organization and its personality. The detailed guidelines we provided have empowered New Roots Institute to reach their core audiences in more meaningful ways and ensured consistent communication into the future, after project hand-off.
Then, in the fall of 2025, I joined New Roots full time as their Visual Marketing Manager. I oversee all graphic elements associated with the brand, from the social media presence to the website and reports.
Responsibilities
Research and discovery
Facilitation of a 3-day brand strategy workshop
Brand strategy
Brand identity // logo design
Full brand guidelines
Design (reports, website, social media)
Video editing
Other Projects
